Goop Comes to Chicago / by Alaina Kaczmarski


Gwyneth Paltrow's lifestyle brand GOOP has opened their third pop-up shop here in Chicago for the next two weeks, April 25-May 10! It's open Monday through Saturday from 10am-8pm and Sundays from 12-6pm at the Waldorf Astoria. I had the chance to pop in yesterday for a sneak peek and let me just say, I wanted everything in there. A number of the items are exclusive collaborations with brands that are currently only for sale on GOOP's website, so it was great getting to see the items in person (ie the grey and gold Staub cookware collection). The combination of contemporary pieces with vintage and antiques was really amazing. The space had a very artsy and kind of fancy vibe. It was actually a little darker and chicer than I'd imagine Gwyneth's decor taste to be–literally meaning more black and charcoal grey than I would have thought. I Would have guessed the whole space would be similar to the kitchen photo above, complete with rustic antique farmhouse table. Hah but what do I know? The team said they've been down here for six weeks painting, installing, and setting everything up, and it shows. I definitely recommend checking it out if you're in the area!

And if you're around this morning specifically, Gwyneth will be signing books there from 10-12pm!